Make Adsense Work For You

Following my initial disappointment using Googles Adsense I am going to share with you how I have learnt to apply Adsense more successfully, and the important factors you need to know that affect how much you can earn using the Google Adsense Program.

Just to recap, Googles Adsense is the program which targets relevant Adwords to your website or blog based on the content of your site.

Now, while the Ads placed on your site by Google is an automated process there are some tactics you can use to ensure your site is supplied with more profitable Ads for you.

For example, suppose you had a site about Bird Watching. Google would probably place ads for Bird Watching Books. This makes sense, right?
But why not add some content to include the best Binoculars for Birdwatchers?

If you dedicate a page on this topic you would probably get higher value ads for Binoculars placed on your site. So, because binoculars sell for more than books, any business advertising binoculars may be willing to pay more for keywords relating to them.

The more the advertiser pays for the keyword the more your payout is. Therefore you make more money per click.

You could even extend your site by adding extra pages of content about travel and hotels in exotic locations where rich bird watchers like to take their holidays.

Furthermore you could add a review page of Holiday Insurance companies for your target audience and join their Affiliate programmes to pull in even more income. The Insurance industry is highly competitive so you can be sure they are paying top rate for their ad campaigns on the net.

Its all content related to your original topic which the search engines love, and it's likely to increase your Adsense revenue also.


More importantly you are providing real interesting content for the reader which means they are more likely to stay on your site AND more likely to click through the ads to find more information about the particular product that interests them.


Just one more thing before I finish this post. You've probably heard the phrase " Content is King"


This basically means you MUST provide real value for your reader. Many sites have next to no real content or value for the reader but lots of ads. What do you do when you land on these pages? You leave right?


So, to conclude.


Research your subject. Find some relevant content and see how you can extend on your subject. This helps to grow your site, makes it interesting for the reader and allows you the opportunity to increase your revenue.


If you would like to learn more using the tools I use to create an income on line, then join us at Profit Lance

Until next time

Johnathan